20/04/2014

Capital FM wins commercial battle for listeners in London

Posted by MereNews On May - 16 - 2012

Capital FM had more listeners than any other London commercial station in the first three months of 2012, but was overtaken by rival Magic 105.4 in terms of audience share.

Global Radio’s Capital had 2.27 million listeners each week on average in the first quarter of 2012 – its biggest audience for eight years – and a 5.3% share of the London audience, according to the latest official Rajar figures published on Thursday.

Bauer Radio’s Magic came second in terms of weekly reach, down nearly 10% on the quarter to just more than 1.96 million, but claimed back No 1 spot in market share with 6.1% because its listeners tuned in for longer.

Capital, where Dave Berry replaced Johnny Vaughan on breakfast alongside Lisa Snowdon in January, remained top dog in the breakfast wars with 1.26 million listeners, ahead of Magic 105.4′s Neil Fox, with 793,000, and Heart’s Jamie Theakston and Harriet Scott (759,000).

Global Radio sister station Heart London, which was down 8% year on year to 1.94 million, was leapfrogged by another Bauer station, Kiss 100, which was up 7.5% on last year to just under 1.96 million.

Kiss also had the advantage in audience share, with 5.1% against Heart’s 4.4%.

Heart’s share of the audience also lagged behind sister station LBC 97.3, with the talk station gaining 4.6% of the London market despite its audience dropping 10% on the previous quarter to 867,000.

Global’s Xfm London lost nearly a third of its audience in the capital, down 32.3% year on year (but up 0.7% on the quarter) to 409,000.

Better news at another Global station, Choice FM, which was up 36.4% on 2011 to 577,000.

Elsewhere in London, GMG Radio’s Smooth Radio London had 626,000 listeners, up 37.3% on the previous quarter but down 2.6% year on year.

GMG Radio is part of Guardian Media Group, which also publishes MediaGuardian.

• To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly “for publication”.

• To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook.

Article source: http://www.guardian.co.uk/media/2012/may/17/capital-fm-london-listeners

Lenders Ease Mortgage Rules in Hunt for Business

Suspicious Activity Detected Due to recent suspicious activity from your computer, we have blocked your access to http://online.wsj.com. After completing [...]

Economist Honored for Work on Media Slant

An economist known for pioneering work on slanted coverage in the news media won the John Bates Clark Medal, one [...]

Towns Taxed by More Homes, Fewer Stores

QUEEN CREEK, Ariz.—For years, this growing suburb of Phoenix had been anticipating the development of an open-air mall on 500 [...]

Citi Received Mixed Signals on ‘Stress Test’

The Federal Reserve’s New York office indicated to Citigroup Inc. that the bank would have more time to fix certain [...]


    • Polls

      Do you use LED lighting at home:

      View Results

      Loading ... Loading ...
  • TAG CLOUD